Hey, I’mMuhammad Azhar

I’m a craftsman building fun experiences for the web. I work atOutmarket AIas aSenior Software Engineer.You've discovered my place on the internet

Projects

Timeline

2026

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  Outmarket AI scales explosively 🚀

  🔸 Over 250 insurance agencies start trusting us with running some of their most critical day to day workflows🔸 Expanded our reach through developing multiple partner channels across the insurance ecosystem.
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  Outmarket AI raises $17M in Series A to accelerate product development 💰

2025

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  Welcomed my son, Idris 👶

  Became a dad, the most meaningful milestone of the year.
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  Built self-serve product infrastructure 🏗️

  🔸 Led the shift from a manually serviced product to self-serve onboarding for clients.🔸 Architected scalable billing systems, user management, and internal tooling to support a growing single-tenant architecture.
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  Built AI workflow automation tools 🤖

  Built tools that simplify complex, industry-specific processes for insurance professionals.

2024

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  Joined Outmarket AI 🎉

  🔸 Became a member of a team of amazing engineers, including former Director of Engineering at Meta and former Head of Ads at Meta.🔸 Hired as employee #3 and Senior Software Engineer.🔸 Started developing cross-platform applications using Flutter for the first time.
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  Migrated frontend from Flutter to React ⚛️

  We decided to migrate our FE codebase to React for the following reasons:🔸 A larger community and ecosystem of open source libraries.🔸 AI writes React better, thanks to more context and training data around the ecosystem.🔸 Easier to hire frontend developers with React experience because of a larger pool of candidates.

2023

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  Tied the knot and got married to the love of my life. 💍

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  Zella AI: The AI Gateway🌐

  🔸 Led the development of a robust AI gateway tool.🔸 Ensured seamless AI integrations and operations.
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  Shopify Plugin:Checkout Sections & Upsell AI 💼

  🔸 Developed a customizable, AI-powered Shopify plugin.🔸 Enhanced checkout experience to boost merchant's AoV.🔸 Introduced advanced discount options to protect revenue.
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  Workplace Assistant 🤖

  🔸 Created a workplace assistant that makes use of LLMs.🔸 Streamlined communication between colleagues by providing AI-driven responses.
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  PM Insight Tool 📊

  🔸 Developed an insight tool for project managers.🔸 Identified potential new features and current customer pain points.
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  Chat with Files 💬

  🔸 Developed an interactive tool for digital files like PDFs.🔸 Enhanced user interaction and engagement.
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  Shopify Plugin: Inventory Planning & Forecasting 📦

  🔸 Developed an AI-powered Shopify plugin for inventory planning.🔸 Enabled forecasting of replenishments based on Shopify inventory data.

2022

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  Promoted to Senior Engineer 🧑‍🔬

  🔸 Increasing AoV for Shopify merchants through checkout funnels.🔸 Successfully interviewed and hired 2 high-performing Software Engineers.
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  Took ownership ofPWA Mobile App & Notifications 📱

  🔸 Brought back PWA functionality🔸 Revamped onboarding
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  Added dashboard support for A/B Testing forPersonalized Recommendations.

2021

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  Developed a dashboard for Checkout Upsell & Promotions 💸

  Worked on a brand new product for Glood.AI by creating a dashboard for it using React, TailwindCSS and other tools.
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  Joined Glood.AI 🎉

  🔸 Joined a blazing fast paced startup as employee #1🔸Worked on the flagship product Personalized Recommendations.🔸Catered to customer support to gather feedback and then implemented features / fixed bugs for the same.🔸Wore multiple hats and got to work with experienced veterans